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General Idea

Time Active

1967

-

1994

Artist Statement

As pioneers of early conceptual and media-based art, their collaboration became a model for artist-initiated activities and continues to be a prominent influence on subsequent generations of artists.

bio

Initially working in Toronto, from 1968 through 1993 they divided their time between Toronto and New York before returning to Toronto for the last few months of their time together.

General Idea's work inhabited and subverted forms of popular and media culture, including boutiques, television talk shows, trade fair pavilions, mass media and beauty pageants. The beauty pageant, The 1971 Miss General Idea Pageant, allowed for both male and female artist to send in pictures of them wearing the taffeta dress provided. Their work was often presented in unconventional media forms such as postcards, prints, posters, wallpaper, balloons, crests and pins. Self-mythology was a continuous strategy that informed their work. They created a fictional system that self-referenced and self-legitimized, claiming a space for their local art scene in Canada. [Wikipedia]

exhibition

Latest/Featured work

General Idea - Shut The Fuck Up - Parts I & II

Parts one and two of SHUT THE FUCK UP By General Idea Part I - Death of a Mauve Bat Part II - Mondo Cane Felix Partz, Jorge Zontal and AA Bronson of General Idea lived and worked together for 25 years. Both Partz and Zontal died of AIDS in 1994. We love them very much. http://en.wikipedia.org/wiki/General_Idea : )

video-posts
General Idea – Shut The Fuck...

The third segment of SHUT...

video-posts
video-posts
[FLVMoMA] AA Bronson on the work...

[EN] Art collective "General Idea"...

video-posts
General Idea – Shut The Fuck...

Parts one and two of...